- “How do you get on the other side of the paywall?” “You use a ladder…” - I’ll show myself out. - I didn’t realise 12ft.io has gone down but I believe their original slogan was along the lines of, “for every 10ft wall, there’s a 12ft ladder”, hence the name. - It’s a reference to a very old joke. Somebody uses a 10 ft ladder to get over a wall. The owner of the wall builds it higher, up to 11 ft. The ladder climber then comes back with a 12 ft ladder. - The exact numbers obviously don’t matter: the point is that ladders are a LOT cheaper than walls, and you can always get a ladder that’s 1ft longer. 
 
- That’s the joke. 
 
- I wish I knew about this sooner. What else do I need to know about? 
- Does it work any better than 12ft? I found that worked maybe 1 out of 4 times at best 





